Personal Branding Photos: The Prep Guide

5 Essential Tips to Ensure a Successful Personal Branding Photoshoot.

If you’re looking to elevate your personal brand and make a strong first impression with potential clients or employers, a personal branding photoshoot is an essential investment. By taking the time to prepare for your photoshoot, you’ll be able to showcase your unique personality, values, and professional image in a way that resonates with your target audience. 

As a professional branding studio, we know your branding images will be used across various platforms, including social media, websites, and professional bios. Putting that extra time in to conceptualize the process will help make the most out of your investment and create more versatile content. 

Not only will you have stunning photos that capture your personal brand, but you’ll also feel more confident and empowered in your personal and professional life.

Step 1. Define your brand’s goals: what do you want these photos to do for you?

Before you start preparing for a branding photoshoot, it’s crucial to have a clear understanding of your brand. This includes your brand’s personality, values, and message. You should also have a good idea of your target audience and what type of imagery would best resonate with them.

Step 2. Map out the concept: what are we trying to show? 

Once you have a good understanding of your brand, you can begin developing a concept for your photoshoot. This should include the overall look and feel you want to achieve, as well as any specific shots or poses you want to capture.

Step 3. Choose a setting: studio vs. on-location?

The location you choose for your photoshoot can have a big impact on the overall look and feel of your images. Consider choosing a location that reflects your brand’s personality and values. You should also think about lighting and other practical considerations, such as access to power outlets and restrooms.

Step 4. Select your wardrobe and props: what do we need to bring the idea to life?

Your wardrobe and any props you use in your branding photoshoot should also reflect your brand’s personality and values. Choose clothing and accessories that are consistent with your brand’s color scheme and style. You may also want to consider using props that help tell the story of your brand.

Will you need professional hair and makeup? Schedule that out ahead of time if so. The Studio JWP is fitted with a private beauty room for hair and makeup prep, but you may also need to consider an off-site hair and makeup location as well.

Step 5. Hire the right photographer: are we the perfect fit?

Finally, it’s important to hire a professional photographer who has experience shooting branding photos. Look for someone who understands your brand and can help bring your concept to life. Be sure to review their portfolio and ask for references before making a final decision.

If you’re considering a branding session here at The Studio JWP, I’d love to help you brainstorm the perfect branding session. Whether here in the studio or out in the field, let’s start with a quick discovery to see if we are a great match!

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Thinking of branding photography or want more resources for how to build your brand? Let’s brainstorm!